01
Objective
Outdoor Escapes of Iowa requested a rebrand as they did not love their prior logo (see image). After thorough market research, I learned the logo they received before was a stock image. They wanted a custom logo that was modern, edgy, and intriguing.
02
Ideation
After collecting research, I dove into sketching on paper and digitally. The client emphasized they wanted an icon to go on hats, trucks, trailers, etc.
03
Branding
The client desired an autumn-based color palette due to being a landscaping/outdoors company. I wanted the colors to match the modern pop of the logo. The words in the logo and the icon are strong enough to stand alone and in a unit
04
Final Logos
The final logo contains consistent cut-outs in the words 'Outdoor Escapes' and the 'OE' icon. The logo can be seen in one solid brand color or a mix of colors. The final logo is dynamic and will serve the client for years to come.
04
Collateral
The client was in need of designs for hats, shirts, sweatshirts, stickers, and trailers.
